Template Variables Reference

When writing email content or landing pages, you can use template variables to personalize the content for each recipient. Variables are replaced with actual values when the email is sent.

Variable	Description	Example Output
{{first_name}}	Recipient’s first name	John
{{last_name}}	Recipient’s last name	Smith
{{email}}	Recipient’s email address	john.smith@company.com
{{department}}	Recipient’s department	Finance
{{title}}	Recipient’s job title	Senior Analyst
{{location}}	Recipient’s location	New York Office
{{phishing_url}}	The tracked phishing link URL	https://domain.com/l/abc123

Note

Variable names are case-sensitive and must be wrapped in double curly braces. If a variable has no value for a recipient, it will be replaced with an empty string.