Template Variables

When writing email content or landing pages, you can use template variables — merge tags — to personalize the content for each recipient. Variables are replaced with each recipient’s actual values when the email is sent or the landing page is shown.

Wrap a variable in double curly braces: {{first_name}}. The available variables differ between the email (subject and body) and the landing page (and awareness message), because each is rendered in a different context. The editor validates this — you can’t save an email that references a landing-only variable.

Email variables (subject & body)

Variable	Description	Example output
{{first_name}}	Recipient’s first name	John
{{last_name}}	Recipient’s last name	Smith
{{full_name}}	Recipient’s full name	John Smith
{{email}}	Recipient’s email address	john.smith@company.com
{{position}}	Recipient’s job position	Senior Analyst
{{department}}	Recipient’s department	Finance
{{company}}	Your account (organization) name	Acme Inc.
{{company_short}}	Short form of the company name	Acme
{{company_genitive}}	Company name in the genitive case	Acme Inc.‘s
{{company_genitive_short}}	Short company name in the genitive case	Acme’s
{{campaign_name}}	The campaign’s name	Q2 Invoice Test
{{landing_url}}	The recipient’s tracked link	https://domain.com/l/abc123?d=…

Landing page & awareness message variables

Variable	Description
{{first_name}}, {{last_name}}, {{full_name}}, {{email}}	As above
{{company}}, {{company_short}}, {{company_genitive}}, {{company_genitive_short}}	Company name forms (see below)
{{landing_url}}	The recipient’s tracked link
{{elearning_url}}	The recipient’s training link (for use on the awareness page)

Company name forms

Some languages inflect the company name (for example the genitive case in Polish), and you may want a short everyday form as well as the full legal name. Set these under Settings → Account details:

• {{company_short}} — a short form. Falls back to {{company}} when blank.
• {{company_genitive}} — the genitive-case form. Falls back to {{company}} when blank.
• {{company_genitive_short}} — the short genitive form. Falls back to {{company_short}} (and then {{company}}) when blank.

Each campaign can override all four forms (including the base {{company}}) just for that campaign, under the campaign’s Settings step → Company name overrides. An override left blank uses the account setting.

Note

Variable names are case-insensitive and tolerate surrounding spaces — {{First_Name}} and {{ first_name }} both work. If a variable has no value for a recipient, it is replaced with an empty string. A variable name that isn’t on the list above is left in the content literally, so watch for typos and always send a test email.

For guidance on using these variables effectively in a campaign, see Designing Effective Campaigns §30.1.