Reports & Analytics

PhishSpot provides several ways to analyze your campaign results and track your organization’s security posture over time.

11.1 Campaign Reports

Each campaign has its own dashboard (see section 4.5) with detailed funnel charts, recipient tables, and group breakdowns. You can export individual campaign reports in two formats:

• PDF Report — A formatted document suitable for sharing with management.

• Excel Report — A spreadsheet with raw data for further analysis.

11.2 Cumulative Reports

From the campaigns list page, you can generate cumulative reports that aggregate data across all campaigns. This is useful for quarterly or annual security awareness reviews.

11.3 Trend Dashboard

Navigate to Trends from the sidebar to access the trend dashboard. This view shows historical performance data across all your campaigns with date range filtering options: 30 days, 90 days, 6 months, 1 year, all time, or a custom date range.

The trend dashboard helps you answer questions like: Are employees getting better at recognizing phishing emails over time? Which departments need additional training? Is the click rate decreasing campaign over campaign?

11.4 Recipient Timeline

Within any campaign dashboard, clicking on a recipient opens a detailed timeline panel showing every tracked event for that person: when the email was sent, when it was opened, when the link was clicked, when the landing page was viewed, whether data was submitted, and whether the training course was started or completed.